Having a team may provide an advantage to agencies in this regard, but often freelancers are ex-agency employees who have been in the SEO industry for longer and are at the top of their game. When collaborating with an organization, be sure to obtain guarantees about the team members’ experience collaborating on your project. In some cases, poor SEO work under trained consultants will do more harm to your websites’ search rankings than it does help.Have a look at selling local seo to get more info on this.
Managing an SEO campaign has various challenges in different sectors and sometimes it can be a major benefit to have professional experience working in some industry. Some freelance SEO consultants may be specialised in a sector such as travel, retail or finance, or in a certain geographic area such as local London businesses. Most SEO companies are not specialised in a sector so they will quickly run out of potential customers (as an agency can only operate with one site in a specific market to prevent friction between customers), meaning that they may be more generalist, but they would also be able to draw on information from other campaigns in the same field.
Some of the larger SEO agencies have built software designed to manage their customer promotions and produce reports. Technology is definitely an important part of SEO but for the most part the best SEO resources are available (at a price) for everyone. Most agency tools are designed to produce reports and streamline parts of the SEO process. They can definitely help but be mindful that there is no magic tool or piece of technology that can provide you with higher search rankings-it can only be achieved through good solid SEO work and it often requires the human touch. Whether a freelancer or agency would be a better match for your SEO project, there’s definitely no one size fits all answers. Comparing the advantages and disadvantages of both and eventually deciding based on the consistency of their proposed approach and the honesty of personal references, I would recommend talking to each when finding proposals.