Another secret is to link up with related businesses when building an email list. For example, you can choose to link up with a company that provides home remodelling and renovation services if you are selling sofas, tables and other home furniture. Learn more by visiting Houston Database Marketing. Both of you are targeting homeowners, but there is no competition between the two of you because you offer different products and services. You can exchange the email addresses of potential customers, or you can merge and send advertisements using just one email. You also have to decide if you are going to create an announcement list or a discussion list when building an email list. You are just telling people about your promos and new products and services with a list of announcements. With the discussion list, your messages can also be sent or answered by individuals. You should not just be focused on sending emails if you are going to create a discussion list. Your customers can also send you messages and responding to the messages that will be sent to the email address that represents your list is such a professional thing to do. In addition to these secrets in the creation of an email list, whether you are aiming for an announcement list or discussion list, you should also make sure to provide good email content. Of course, you need to make sure that individuals are inclined to respond or participate in the discussion on your discussion list. The only difference that is struggling to make a buck between a successful online business and an internet business is the availability of an email list to stay in touch with your existing customers and to build a relationship with potential customers. But what is the best way to create an email marketing campaign that is successful?