Promotion is a tactic or technique that falls under the marketing umbrella in its most basic form. Five Channels SEO is one of the authority sites on this topic. The marketing umbrella encompasses the creation or manufacture of a product or service, as well as research and development, delivery, and all other elements required to bring a product from conception to customer. Promotion raises your profile.
You’ll be using the internet, search engines, and SEO if you use online promotion. The process of getting search engines to identify and rate your content is known as SEO. You obviously want a high ranking so that your site is one of the first SERP results when a searcher (potential customer) types in a search term (keyword).
Marketing, especially SEO, can be perplexing and intimidating at first, but once you grasp the basics, it becomes less intimidating.
Definitions of SEO and Marketing
- Search engine optimization (SEO) is described as “the process of creating and modifying website content in order to boost search engine rankings.” (as stated by Compendium.com)
- SERP (search engine results page) – the page that displays the results of a search query.
- Keyword: “Any word or phrase that a searcher might use to define or classify a desired Internet resource.” When using a keyword in your title, it’s critical to position the keyword at the start. Choose “SEO: A How-to-Guide” instead of “How-to-Guide for SEO.” (as stated by Compendium.com)
- Organic Traffic or Marketing – free methods include Twitter, blogging, article marketing, and so on.
- Paid Traffic or Marketing – using paid/sponsored advertisements, such as Google Adwords, and so on.
- Ranking – your place on the SERP (how high up it is): the higher the better. To put it another way, you want to be on the first page of the SERPs, if not the first few pages.
- Anchor text – text inside your content that links to other websites and/or pages. This strategy can be used to direct readers to your items, other similar articles you’ve published, another website with relevant information, and/or a connection to a site you’re mentioning.
Using anchor text to provide easily accessible information and connections can give your readers more “bang for their buck.” It will provide the reader with a more diverse reading experience, which she will greatly enjoy – this will help to establish a connection… and trust.
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